Transcreation

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Transcreation Services

OUR EXPERIENCE

At Fidelia Translation Services we have extensive experience in the transcreation of diverse sectors. Our transcreation clients range from small to large local and international companies. Although transcreation usually applies to advertising and marketing, it is also used in a wide range of sectors, such as healthcare and finance.

DEFINITION

Transcreation is a creative process whereby content is adapted to a target market in order to trigger an emotional and visual response in our readers in their own language. In this creative process, a deep understanding of both linguistic and cultural aspects of the source and target languages is required.

CONCEPT

Transcreation is ultimately aimed at making an impression and causing a reaction in the reader. To this end, both the visual content of the message, such as images, and the linguistic content of the text are taken into account. Each different language is characterised by different cultural traits and aspects. Therefore, in the case of transcreation we must avoid literally reproducing a message from one language into another.

WORKFLOW

At Fidelia Translations we encompass the entire life cycle of our customers’ transcreation projects. Our transcreation project managers and revisers are specialised in a wide range of sectors and will ensure that your transcreated texts fully meet your needs and those of the target market where you seek to position your products and services. We guarantee the deadlines agreed upon with our customers and keep them constantly informed every step of the way. We also encourage them to become involved in each stage of the transcreation project by providing style guides, glossaries, guidelines and recommendations; that way we can guarantee a high-quality product.

Our customers endorse our reputation.
We guarantee successful results that will help you to leverage the full potential of your data and take your business to the next level, anywhere in the world.

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